The Critical Capabilities for Multichannel Marketing Hubs, a companion piece of research to the Magic Quadrant for Multichannel Marketing Hubs, primarily Evals Adobe Campaign and Marketo Engage and secondarily Evals...
Archive - April 2020
arindamSenInternet Retailer 2020 Leading Vendors to the Top 1000 E-Retailers
The 2020 Leading Vendors to the Top 1000 E-Retailers is here. This annual report from Internet Retailer offers an informative look at who – and what – will be defining digital commerce in the year ahead: Meet the 10...
CPG Trends and Insights
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate...
2019 Digital Trends: Creativity in Focus
Successful design means creating something that is greater than the sum of its parts, explains Clive Grinyer, a consultant and former Head of Design at Barclays and Orange: Where we tend to keep dividing the physical...
Streamlining Regulatory Compliance with Modern Digital Ecosystems
Digital transformation is unquestionably a prime driver of major change across the entire range of our modern global economy. A recent publication from the Organisation for Economic Co-operation and Development (OECD)...
Make Your Visual Voice Heard
Five tips for amplifying your brand with purpose-driven creative. People around the world—in every age group and at every income level—are becoming more socially conscious. According to a 2018 Edelman study, 64 percent...
L’impératif de la transformation digitale
Ces dix dernières années, le secteur de la grande distribution a subi de profonds changements. Les attentes des consommateurs ont évolué. Désormais, ces derniers dictent la façon dont les entreprises déploient des...
Les avantages du modèle hybride
Comment choisir la meilleure plateforme d’e‑commerce en cas d’ajout du B2B au B2C (ou inversement). Le B2B et le B2C sont deux pratiques d’e‑commerce distinctes, chacune ayant ses propres exigences. Votre plateforme...
Customer Analytics: The 20 Attributes that Lead to Business Success
Why data-driven businesses stand out from the crowd? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd. Smart, effective customer analytics tools helps...
Customer Analytics: The 20 Attributes that Lead to Business Success
Why data-driven businesses stand out from the crowd. Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd. Smart, effective customer analytics tools helps...