Retail Success Guide: 10 Ways Retail and CPG Drive Business Value with the Data Cloud The pace of change in the retail, ecommerce, and consumer packaged goods (CPG) industries continues to accelerate. Customer demands...
Archive - April 2024
arindamSenAdvertising, Media And Entertainment Data + AI Predictions 2024
Advertising, Media And Entertainment Data + AI Predictions 2024 The impact of generative AI will have substantial impacts on how we work, live, communicate and entertain ourselves. We sat down with our in-house experts...
How Snowflake’s Data Clean Rooms Help Publishers and Marketers Improve Ad Effectiveness
How Snowflake’s Data Clean Rooms Help Publishers and Marketers Improve Ad Effectiveness With the deprecation of third-party cookies looming over the ad industry, marketers and publishers alike are focused on...
Introduction to Snowflake for Advertising, Media, Entertainment and Broadcasting
Introduction to Snowflake for Advertising, Media, Entertainment and Broadcasting Get a brief, 20-minute introduction to Snowflake for the Advertising, Media, and Entertainment industry. You will learn how advertising...
Retail Media Could Be a Goldmine for UK Grocers and Brands
Retail Media Could Be a Goldmine for UK Grocers and Brands How can they unlock its potential? Retail media is the hottest topic in advertising right now, with phenomenal forecast growth. Following the rapid rise of...
The Path to AI Powered Retail
The Path to AI Powered Retail Using AI to achieve real and sustainable goals starts with a solid data strategy that can include, but doesn’t necessarily start with, AI technologies. What many organizations are missing...
Retail Media Could Be a Goldmine for UK Grocers and Brands
Retail Media Could Be a Goldmine for UK Grocers and Brands How can they unlock its potential? Retail media is the hottest topic in advertising right now, with phenomenal forecast growth. Following the rapid rise of...
Driving Retail Excellence With Dunelm’s Head of Data Engineering
Driving Retail Excellence With Dunelm’s Head of Data Engineering Join an in-depth conversation with Dunelm’s Director of Data Engineering on the strategies, technology, and insights that have made Dunelm a leader in the...
The Path to AI Powered Retail
The Path to AI Powered Retail Using AI to achieve real and sustainable goals starts with a solid data strategy that can include, but doesn’t necessarily start with, AI technologies. What many organizations are missing...
The Modern Marketing Data Stack
The Modern Marketing Data Stack How data-driven marketers unify, analyze, and activate their data to boost revenue. As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs)...