Create connected experiences with MuleSoft + AI Powering Productivity: Automation and AI Customer experiences and expectations are more important than ever, and AI allows organizations to innovate faster— empowering...
Archive - April 2024
Aniket YadavA new era for digital in Financial Services.
A new era for digital in Financial Services. Our starter guide is designed to help you accelerate your digital transformation in ways that are targeted on getting closer to customers. Leveraging the power of Generative...
arindamSenFrom Predictable to Personalized: Rethinking the Loyalty Experience
From Predictable to Personalized: Rethinking the Loyalty Experience What does loyalty mean to consumers? To retailers? Shoppers want personalized experiences that spark an emotional connection to retailers. At the same...
8th Edition: State of Marketing
8th Edition: State of Marketing Marketing has evolved. Here’s what we know. For the 8th edition of our “State of Marketing” report, Salesforce Research surveyed 6,000 marketing leaders worldwide, and analyzed over...
Gartner names Salesforce a Leader for SFA Platforms.
Gartner names Salesforce a Leader for SFA Platforms. See why we’ve been recognized for 17 years in a row. We’re honored to be named a Leader in the 2023 Gartner® Magic Quadrant™ for Sales Force Automation...
Aditya Jagtap2024 Connectivity Benchmark Report
2024 Connectivity Benchmark Report In the wake of AI technology advancements, 87% of respondents feel the nature of digital transformation is changing. As a result, the role of the CIO and other IT leaders is becoming...
See how generative AI is helping teams sell more, faster.
See how generative AI is helping teams sell more, faster. Discover insights from 1,000+ sellers on using — and trusting — generative AI at work. Generative AI is bringing unprecedented speed and success for sales...
Drive Profitable Growth
Drive Profitable Growth Know what your consumers want. Getting to grips with the ever-evolving consumer is hard. For UK consumer packaged goods’ brands, the last few years have been nothing short of a rollercoaster. How...
State of Sales Report
State of Sales Report Discover the latest insights driving productivity and efficiency for more than 7,700 sales professionals. Dig into our latest report to learn how companies are: Maximising value amid economic...
The Connected Financial Services Report
The Connected Financial Services Report Over 6,000 customers around the world share why they switch financial services providers, what they look for in digital and in-person experiences, and how they feel about...