arindamSenADAPTIVE NETWORKING
Scale to growing audiences in a cost-effective manner Viewers, increasingly mobile, multi-screen and geographically dispersed are now more demanding with viewing habits such as binge watching and the adoption of data-intensive formats like 4K. Meanwhile, video on-demand (VOD) broadcasters face scaling challenges as revenue per viewer struggles to keep pace with viewer appetites.
CenturyLink® CDN Mesh Delivery helps VOD platforms increase delivery capacity and video quality in a cost-effective manner. CenturyLink dynamically multi-sources by combining the best of a controlled global content delivery network with the resilience and scalability of a distributed mesh architecture to choose the fastest delivery source. Specialized algorithms help promote a more efficient use of the network with customized delivery to every device. The solution also allows VOD platforms to increase delivery capacity and video quality, meaning they can scale up during prime time spikes and deliver more hours in bitrates for:
- Popular series
- Catch-up TV
- Viral social content
- Films
