Messaging can be so much more than just a communication channel. With conversational business, brands are making it easy for customers to take action and have their problems solved without leaving the messaging interface. There are applications in every industry – from browsing product recommendations to booking travel and restaurants to paying and checking out with the tap of a button – all embedded within the conversation. Studies now show that consumers are even willing to make purchases whilst using a chatbot which indicates the integral role messaging will play in the future of retail.

Check out this report to know how the adoption of social channel messaging can help to bolster customer engagement.