The world of eCommerce is changing rapidly. Customers are hyper-connected and expect greater personalisation, more flexibility, and simplified purchasing. Consumers have also come to expect seamless, digital-first shopping experiences. In just the past couple years, the rise of online shopping has reached unprecedented levels. Between 2019 and 2021, the number of online shoppers expanded dramatically, increasing by more than 200 million consumers worldwide. The pandemic highly accelerated both the need for and preference towards online shopping and ushered in a new era of digital-first shopping experiences that is poised to continue growing.

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