Companies must prepare for AI’s massive impact on how support is delivered to customers

Zendesk’s 2023 CX Trends report revealed that most consumers don’t have a doom-and-gloom attitude about it. Most believe that AI is becoming increasingly prevalent in daily life and expect that to increase, believing that it will have a positive impact on their lives. This reflects a growing level of comfort with an AI-powered world.

In this whitepaper we’ll explore consumer perceptions of AI: from how it will radically transform how they interact with businesses, to how personalisation will be delivered and just how lifelike AI can become before consumers blanch. We’ll also dive into what this will mean to the customer-facing side of customer service.