arindamSenHow webinars and content experiences performed in 2022 and what marketers can look forward to in 2023
B2B buying, marketing and selling has never been more complex. In fact, Forrester’s latest research on B2B buying behaviour, reports that over the past three years, the total number of interactions buyers need to make a purchase decision has increased by 59% and more than 40% of buying decisions have more than six members involved.
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