Case Study: Pliability

How pliability Transformed Customer Retention Into a Growth Pillar with Chargebee

Both fitness regimes and subscription businesses share an eerie similarity – they are only successful when people develop and nurture habits. When pliability (formerly ROMWOD) – unified both worlds and built their subscription offering, little did they know they were constructing the foundation of a movement towards better mobility for thousands of people throughout the United States.

With one eye on customer centricity and the other on retention, pliability transformed one of the most inflexible of stages in a customer’s journey — cancellation — into a driver of product direction and scale.