8th Edition: State of Marketing

Marketing has evolved. Here’s what we know.

For the 8th edition of our “State of Marketing” report, Salesforce Research surveyed 6,000 marketing leaders worldwide, and analyzed over 2 trillion outbound marketing communications, to discover how marketers are:

• Evolving priorities in the face of economic uncertainty.
• Preparing for the retirement of third-party cookies.
• Removing silos to enhance the customer experience.
• Innovating to meet evolving customer needs.