WisdomInterface

Data trends redefine leading brands

Artificial intelligence, customer journeys, and paid analytics

Companies that put data at the centre of their business gain better insights and deliver more effective marketing.

Companies using paid analytics exclusively outnumber those using only free solutions. More than a third of larger companies (37%) use a paid solution exclusively, more than twice as many as a year ago when the figure was 18%.

arindamSen

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