arindamSenEine Beziehung, in die sich nur eine Seite einbringt, kann nicht funktionieren. Ähnlich kann das Potenzial einer Investition in Cross-Channel-Technologie nicht ausgeschöpft werden, wenn sich nur eine Abteilung um ihren Erfolg bemüht. Um Ihre Cross-Channel-Ziele zu erreichen, muss sich Ihr gesamtes Unternehmen engagieren, wobei jeder einzelne Mitarbeiter verstanden haben sollte, welche Rolle ihm dabei zukommt, das Kundenerlebnis zu unterstützen.
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