Experience Essentials: Orchestrate, measure, and achieve cross-channel success

Adobe provides a single offering for marketing to orchestrate relevant and meaningful B2C experiences. Customers can plan and identify key target audiences along with the optimal channels; map customer experiences across online and offline channels; create, access and share content across touch points; execute and personalize cross-channel campaigns; and, measure the effectiveness of campaigns across multiple channels. Furthermore, with Analytics, customers gain a comprehensive view of customer and marketing performance attributed across all channels, devices and touchpoints; can benefit from real-time and configurable intelligent alerts; can use automated anomaly detection and predictive analytics; make better decisions with deep cross-channel visitor and customer journey insights; and, perform and share analyses with dynamic and interactive visualizations.