Writing out a daily to-do list is different than writing a magazine article. You keep it to the essentials – short phrases, simple words and maybe a quick sketch. You eliminate the excess so you can get down to business.

There is a similar basics-only approach to becoming an experience business. In our multi-part Experience Essential series, we examine the basics of customer experience (CX) – the building blocks you’ll want to have in place to sustain customer experience management (CXM) success.