Progressive Web App Primer for Modernizing Merchants

With the emergence of next-generation smartphones and handheld devices in the late 2000’s, eCommerce broke free from the desktop. Complimented by technologies including responsive web design and native apps, mobile commerce— or ‘mCommerce’—was soon embraced by consumers on a global scale. This technological revolution resulted in a dramatic transformation of traditional business models within a very short time.

Today, mCommerce is a daily fixture in the lives of millions, and yet today’s most prevalent mobile experience technologies are limited in scope. Slow speeds, subpar user experiences, and dated functionality have prevented businesses from tapping mobile’s full potential. In a time when consumers demand digital commerce experiences which are seamless and ultra-fast, yesterday’s technologies are at a disadvantage. However, a powerful solution exists in the form of progressive web apps.