The Best of Both Markets

Five reasons to choose a hybrid platform that supports B2B and direct-to-consumer selling

Today’s consumers are shopping online more than ever. Digital commerce increased 76 percent YoY in June 20201, and many of those purchases are direct from manufacturers. It’s no surprise, then, that B2B companies are entering the direct-to-consumer (D2C) market in growing numbers. It’s both a new source of revenue and a great way to understand how people use their products and how they can be improved.