2021 Digital Trends

Retail in Focus

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting consumer trends has never been more evident. For retailers that get it right, there is a huge opportunity to emerge from the Covid-19 crisis in better shape than ever.

This Econsultancy/Adobe report is based on the responses of multichannel and online-only retailers to the 2021 Digital Trends survey. It explores the strategies and tactics being prioritised by companies in the retail sector, and examines differences between top-performing companies and those in the mainstream.