arindamSenConsumers around the world are increasingly comfortable engaging with enterprises across a variety of digital channels and this preference is only growing, with email, SMS, and in-app messages becoming more popular.
In fact, 61% of consumers revealed that receiving communications on the wrong channel leads to frustration with a company. To better understand this preference for omnichannel experiences, Smart Communications surveyed business leaders and consumers from around the globe. The findings are compiled in a new report and include:
- Consumers’ increasing expectations are outpacing businesses’ ability to meet them
- Omnichannel experiences aren’t just nice to have, they are a must
- Consumers are clear on the importance of trust – and what matters most to them
- While consumers overwhelmingly prefer digital, business’ cloud adoption lags
Download the report now to learn more!
