arindamSenExpert Tips for Account-Based Success
Account-based marketing is far from a new concept. In fact, a survey by Demandbase last year found that three-fifths (61%) of the marketers they surveyed either had a full ABM program in place or were running a pilot program. And, with a study from ITSMA finding that marketers are seeing better ROI from ABM than traditional approaches, it’s no wonder ABM is quickly becoming account-based everything (ABX).
But why even bother thinking about scaling account-based efforts when the point of the approach is to focus on a select number of target accounts? Here’s what our panel of experts had to say.
