Ten predictions for the next decade of analytics

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago.

It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen phenomenal changes in the world of data-driven marketing and the customer experience. To celebrate a decade of Adobe Analytics, here are 10 predictions from experts and analysts about how artificial intelligence and analytics will continue to evolve and shape over the next 10 years.