2020 B2B Marketing Trends Report: Brand, Content and Sales-Marketing Alignment

Real-world insights from B2B marketers on the biggest issues from always-on brand building and evergreen content experiences to sales-marketing alignment

Even though B2B marketers are under pressure to generate direct leads to sales, they must not forget about long-term brand building. Today’s brand is tomorrow’s demand.

Marketers should build an emotional connection with their audiences, helping them with their pain points and inspiring them in their work. On these aspects, championing the great work of your customers is invaluable, as seen in Marketo’s ‘Fearless Marketer’ campaign and ON24’s Webinerd movement.