Whether you’re trying to keep up with constant changes in customer shopping expectations or differentiating your online and physical stores with superior customer buying experiences, choosing the right commerce platform is important. Every organisation is at a different point in their ability to deliver the frictionless shopping experiences customers demand. Likewise, every organisation has a different level of familiarity with the relevant requirements and capabilities to look for in a commerce platform.

Wherever you are in your commerce journey, investing in a new platform solution is a decision that will have significant short-term and long-term impacts on your commercial success. Reaching the best decision for your organisation will take considerable time and effort that will likely involve you engaging in substantial research and evaluation. To help you in that process, this guide covers some of the most important questions you should ask and issues you should carefully investigate. It also provides tips for navigating the information and targeted marketing you’ll encounter along the way to help you make informed, objective assessments of the products and solutions you evaluate.