Making Software Pirates Pay

An Ecommerce Conversion Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

This playbook will show you:

• Why you should pursue a strategy of converting unpaid users into paying customers
• How you can leverage technology to identify unpaid use and reach unpaid users with targeted in-application messaging that will drive conversions
• Best practices for in-application messaging and ecommerce landing pages that will increase conversion rates