The Shop Never Stops: Consumer Preferences Report

How Consumer Habits Changed in 2020 and Which Ones are Here to Stay

When consumer behaviour changes, it’s often by slow degrees. As society adapts to new services or technologies, our preferences and expectations evolve over years or even decades – often with younger generations leading the way.

Yet change can also be accelerated. And when a global event like 2020’s Covid-19 pandemic comes along; existing or nascent consumer trends can be sped up in a moment along with buyer behaviours and expectations.