People are craving a connection. They want to know that you understand who they are and offer an experience that will lighten their mood or help meet their needs. If you can’t speak to peo-ple as individuals, you may permanently lose them as customers. This matters now, more than ever.

Welcome to Delivering Personalised Content For Dummies, Adobe Special Edition. This book shows you how to build a digital foun-dation to deliver personalised experiences at scale.